IS Creative
IS Creative
IS Creative video production team creating performance marketing content in New York

Are your ads
underperforming?
We fix that — NYC video production and performance marketing agency

We create videos and campaigns that are not just beautiful — they sell. Our NYC team blends storytelling, video production, AI content, and growth marketing to help brands cut through the noise and get real results.

Fix my creatives →
150M+
total views
8+ years
in content
US/EU
brands
TikTok / Meta /
YouTube
Adidas client logo
Rhode client logo
Arc'teryx client logo
Apple One client logo
Whizz client logo
Deloitte client logo
Bormioli client logo
De'Longhi client logo
Siller Professional client logo
Urbani Truffles client logo

The Era of
Polished Ads
Is Over

People aren't fooled by perfect anymore. They scroll past flawless lighting, smooth voiceovers, and cinematic angles — because they've learned: if it looks like an ad, it probably is. So maybe you made one. Big production. High spend. Everything by the book. But it flopped. The hook didn't stick. The message missed. Maybe no one stopped to ask what your audience actually cares about. Now you're stuck: Do you shelve the campaign? Or keep throwing ad spend at something that's not converting? Either way — wasted budget.

The Era of Polished Ads Is Over

AI Studio

We create effective
Content Powered by AI

Fully or mixed with live production. AI removes the limits that budget and logistics used to set. Replace a visual? Rethink a voiceover? A drone shot in the desert? A scene in space? Now it's all possible — no shoot, no crew, no reshoots. Every video becomes more affordable without compromising quality.
UGC-style video content example UGC product video example
UGC Talk-Style Videos

Feel natural and real — they build trust, boost engagement, and sell without looking like ads.

Product video production example Product showcase content example
Product in Action

We turn your product into a story — presented creatively or simply shown at its very best.

Creative content production example AI-powered cinematic content example
And More

Creativity and insights for your product and audience are limitless. Let's turn them into real numbers for your brand.

Start with AI Explore AI Studio

Core Skills

Strategy
01
Strategy & Ideas

We dive deep into your brand, audience, and goals — then craft a content strategy built around real performance data.

Content Production
02
Content Production

From product videos to full brand campaigns. We produce content that stops the scroll and drives action.

AI Creation
03
AI-Powered Creation

AI removes the limits that budget and logistics used to set. Fully AI or mixed with live production.

Distribution
04
Distribution & Management

We manage your channels, paid campaigns, and analytics so your budget goes only to what actually works.

We do not create content for the sake of content. We combine creativity with analytics so that each video is about the result. With performance-based marketing, your budget goes only to what actually works.

Our Work

Deloitte
Deloitte
Product Launch with Athletes

A series of videos featuring top Dutch athletes, created to present Deloitte's new product — highlighting performance, innovation, and teamwork.

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Siller Professional
Siller Professional
Product Launch Video

A dynamic product presentation announcing Siller's new red base — elegant visuals, texture close-ups, and motion design.

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Urbani Truffles
Urbani Truffles
Cooking Video Series

Recipe-driven videos where Urbani Truffle products take center stage — storytelling, food styling, and real cooking.

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De Buyer
De Buyer
Product Demonstration Series

Cooking videos showcasing De Buyer's professional cookware in action — combining product storytelling with culinary creativity.

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AH&BC Hockey Academy
AH&BC Hockey Academy
Internal Learning System

An internal video series to enhance communication, motivation, and consistency across the club's staff and athletes.

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Who's the Master?
"Who's the Master?"
YouTube Show

We developed the full creative format and video production for this entertainment show — from concept and storytelling to visual direction.

Watch →

How It Works

01
Hook Engineering

5-10 versions of the first two seconds, built to stop the scroll before the idea gets ignored.

02
Creative Production

UGC, AI, and fast iteration combined into creative that feels native to the feed.

03
Testing

Rapid A/B testing across hooks, angles, edits, and message variations.

04
Scale

Keep the winners, cut the losers, and move budget toward creative that actually converts.

Core Team

Ihor Shovkoplias
Ihor Shovkoplias

Founder & Creative Director

Valeriia Rybakova
Valeriia Rybakova

Client Relations & Partnerships Lead

Emma Collins
Emma Collins

Design

Daniel Carter
Daniel Carter

Pipeline Coordinator

Press About Us

Turn content into a revenue engine Get a free audit

A Bit More Examples

Let's Start Your Project Get in Touch
Always seeking original creators and thinkers — please email info@iscrtv.com